Press Backgrounder

Manifest is the UK's leading full-service marketing agency specialising in the financial services sector.

Manifest's mission is to help the world's leading financial services brands to achieve accelerated and sustained growth using its profound understand of financial services products and their business-to-business and business-to-consumer audiences. Such knowledge and experience enables Manifest to develop intelligent, informed and targeted marketing solutions that drive results.

Managing Partner, Alexander Ashworth explains: "Lots of people have ideas in the field of branding and marketing communications; the prized skill is to develop ideas that measurably accelerate business growth. We combine strategy and capability to cost-effectively build powerful business assets. "

Manifest has developed global marketing strategy for one of the largest financial services companies in the world, built online sales toolkits for the world's leading financial services brand, written and built thousands of sales presentations and designed countless brochures and general marketing collateral. Well known for its work with the world's leading financial services brands, Manifest's expertise also extends to B2B brands in other sectors such as insurance, technology, telecomms and construction.

Believing in substance not hyperbole and clarity not jargon, Manifest's approach has been helping clients to grow sales volume and increase market share since 1989 by driving brand value and implementing powerful marketing communications. Clients like American Express, Citigroup, Coutts and Visa choose to partner with Manifest to achieve their business goals in the UK and markets across the globe.

Ends

November 2006