Visa
Small Business & Large Business Sales Toolkits
The Brief
Visa CEMEA asked us to help grow card numbers and sales volume of their small business and large business payment card products in
73 emerging markets around the world.
Our Solution
Manifest developed a series of sales support assets comprising ready to run presentations on key aspects of each card product.
We structured the material under five headings, Opportunity, Solutions, Launch, Growth and Success, that represent the the entire
journey from recognising the needs of businesses to fulfilling them by issuing the appropriate and profitable card.
We used web technology to deliver the assets, both via Visa's Intranet and on CD because of the low bandwidth service in many emerging markets.
VISA Business Knowledge
Forum
Intranet
The Brief
The Creation of an
intranet salesforce education and support tool for VISA EU's Relationship
Managers.
Our Solution
Working closely with
the Commercial Solutions marketing team, we designed, built and populated an
entirely new intranet site to provide the EU sales force with everything
required to understand and promote the product.
VISA Marketing Knowledge
Forum
Intranet
The Brief
To create a pan-EU
marketing resource to increase awareness of VISA Marketing activities amongst
the sales teams and other internal staff.
Our Solution
We extended the
approach and learnings from the highly successful VISA Business Knowledge Forum
to build an intranet site which covers the marketing of every single VISA
product platform.
VISA Commercial Solutions
Communicating with a Pan-EU
Salesforce
VISA Business is a charge and revolving credit payment
card designed specifically for the small business sector. A highly innovative
product offering considerable revenue potential, the task involved identifying
how to articulate and communicate the product potential to VISA's member banks
in the EU.
Our strategy, developed jointly with VISA's product marketing team and senior management, was to build an intranet sales support tool for the local market VISA Relationship Managers, supported by product workshops for Member banks (both existing and potential Issuers). We also authored the core presentation and a large number of sales support materials.