Office Projects

Branding Evolution / Sales Literature / Website

The Brief
Office Projects is one of the UK's leading companies offering the design, construction and furnishing of working environments. After a period of significant and sustained increase in turnover, the brand identity and presentation of the company in print and online was no longer reflecting the reality of its achievements and aspirations of its ambitious management team.

Our Solution
Having considerable recognition in its market, our decision was to evolve rather than replace the brand identity, creating a simpler, more contemporary mark. The dark blue corporate colour was replaced by a light metallic blue, and corporate yellow replaced by a more complimentary and sophisticated orange.

In designing the literature and website, good photography was essential in communicating the scale and scope of the company's service offering, not least in showing projects such as the award winning fit-out of the new Rolls-Royce factory at Goodwood.

The Outcome
The new branding provides a strong subliminal link to its former state while at once being fresh and contemporary. We understand that the new literature and website have been instrumental in communicating the company's capabilities both internally and externally.