Coutts

Corporate and Private Banking Services

The Brief
To design and build an exhibition stand which promotes both the traditional private banking and highly competitive commercial banking divisions of Coutts.

Our Solution
The stand uses two colours to distinguish the corporate and private product areas while sharing a consistent identification system and presentation style. The copy is refreshingly direct for banking and the reportage imagery provides a surprising twist to the brand expectations. The use of large photographic images creates a strongly international ambience.