Cargill
Graduate Recruitment Drive / Internal Communications
The Brief
As one of the world's largest companies with 149,000 employees in 63 countries and annual sales of over $50 billion,
Cargill offers graduates an outstanding range of career opportunities.
Its roots are in physical food commodities but have long expanded into the financial and risk management sector and the health
& pharmaceutical area among many others, yet because it has a relatively low brand profile it risks falling under the radar
of top-quartile graduates.
Our Solution
A graduate pack using expressive imagery and tabbed leaflets to immediately communicate the wide and exciting range of graduate opportunities.
Each sheet covers an operational area and includes quoted experience from a recent graduate entry.
The Outcome
Cargill reported an increased per centage of recruited top-quartile graduates in the first two years since implementation.